Engraved, Script, Charm or Minimal? How to Choose Custom Zipper Pulls
Engraved tab, script word, charm or minimal loop? Compare custom zipper pulls by look, logo method, zipper size and best use, and learn how to order them with your logo.
Short answer: choose an engraved metal tab for the clearest brand logo, a script word pull when your brand name is the design, a charm pull for playful or seasonal collections, and a minimal open-loop pull for small, clean bags and wallets. First check your zipper size (#3 or #5 for most bags), because the slider must match the zipper teeth.
The zipper pull is one of the few pieces of hardware a customer touches every time they open the bag, which makes it an easy place for your logo. This guide compares the zipper pull styles we make, with real details from our catalogue, so you can choose before sampling.
Quick picks
Logo you want read clearly: engraved tab.
Brand name as the design: script word pull.
Gift, beach or seasonal collections: charm pull.
Wallets, pouches and small bags: minimal open-loop pull.
Luggage and bags that should stay closed: lockable slider.
What is the difference between a zipper pull and a slider?
The slider is the body that runs along the zipper teeth and opens or closes them. The pull (also called a puller or tab) is the part you hold. Most custom pulls are supplied already joined to a slider, so you order them together. The slider has to match your zipper size, and the pull is where your design and logo go.
Which zipper size do I need?
Zipper sizes are given as a number such as #3 or #5; the bigger the number, the bigger the teeth. #3 is common on small pouches and wallets, and #5 on handbags, backpacks and jackets. Our charm pulls, for example, are made for both #3 and #5 zippers. Send us your zipper or its size and we match the slider on the sample.
Custom zipper pull styles compared
Style | Look | Logo method | Best for | Example |
|---|---|---|---|---|
Engraved tab | Flat metal tab with your logo or word | Engraved or embossed | Handbags, backpacks, leather goods | |
Script word | Your brand name cut out as the pull | The shape is the logo | Fashion bags, statement pieces | |
Enamel shape | Coloured shape such as a bow or heart | Enamel colour fill | Kids, gift and lifestyle products | |
Charm pull | Small figure or symbol on a ring | New charm shape (mould) | Beach, travel and seasonal ranges | |
Minimal loop | Slim slider with an open loop, 22 x 8mm | Plain; logo by request | Wallets, pouches, small bags |
Our MOQ is 100 pieces per design for every zipper pull style.
When should you choose an engraved logo tab?
An engraved or embossed tab gives your logo a flat, readable surface, which is why it is the most popular choice for brands. Our logo zipper pulls are zinc alloy and come in gold, light gold, silver, gunmetal, rose gold and rainbow, with the logo engraved, embossed or filled with enamel colour.
Engraved tabs in five finishes. See the custom logo zipper pulls.
When does a script word or charm pull work better?
Script word pulls
When your brand name or a short word is the design, the whole pull can be cut in that shape. Zinc alloy is die-cast, so it reproduces script lettering cleanly, and one design can be plated in several colours.
Script word pulls in five finishes. See the die-cast zipper pulls.
Charm pulls
Charm pulls carry a small figure on a ring: shells, starfish, whales, mermaids, crabs, palm trees and more. Ours fit #3 and #5 zippers and come in gold, silver, gunmetal, antique bronze and rainbow.
Charm pulls in antique bronze. See the sea life zipper pulls.
What about small, minimal or lockable pulls?
For wallets, pouches and small bags, a slim pull keeps the look clean. Our minimal open-loop pull is 22 x 8mm and weighs 1.5g, with a zinc alloy slider body and a stainless steel loop, in polished gold or silver.
Minimal open-loop pulls in gold and silver. See the open-loop zipper pull.
If the bag should stay closed while carried, choose a lockable zipper slider that holds its position until the pull is lifted. For a harder-wearing tab, we also make stainless steel pull tabs with a PVD gold coating.
Small lockable sliders with their parts. See the lockable zipper pulls.
How do I order custom zipper pulls with my logo?
- Tell us the product and send your zipper, or its size (#3 or #5).
- Choose the style: engraved tab, script word, enamel shape, charm or minimal loop.
- Send your logo as vector artwork (AI, EPS, PDF or SVG); a clear PNG is fine for a first quote.
- Choose the finish, for example gold, silver, gunmetal, rose gold or rainbow.
- Approve a physical sample, then we start bulk production.
- New mould (logo or shape): usually USD 70–150 in zinc alloy, about 10–20 days
- Samples: about 7–10 days
- Bulk production: about 7–30 days depending on quantity and finish
- MOQ: 100 pieces per design
The same mould can be plated in different colours; see how to choose plating colours. For metal logos on the bag itself, read how to order custom metal labels.
Frequently asked questions
Can you put our logo on zipper pulls?
Yes. The logo can be engraved, embossed or filled with enamel colour, or the whole pull can be cut in the shape of your logo or brand name.
Do I need to buy sliders and pulls separately?
No. Our custom pulls are usually supplied joined to a slider that matches your zipper size.
What zipper sizes do your pulls fit?
Most bag zippers are #3 or #5. Send us your zipper or its size and we match the slider on the sample.
Which finishes are available?
Common finishes include gold, light gold, silver, gunmetal, rose gold, antique bronze and rainbow. One mould can be plated in several colours.
How much does a custom zipper pull mould cost?
A new logo or shape usually needs a mould of about USD 70–150 in zinc alloy.
What is the MOQ for custom zipper pulls?
100 pieces per design. Samples take about 7–10 days.
Need custom zipper pulls for your next collection?
Send us your logo, zipper size and quantity, and we will suggest a style and send samples. Request a quote or browse all zipper pulls.